Third-party delivery apps may have had their fifteen minutes of fame as more and more restaurants opt for self-delivery via their own home delivery software.
Self-delivery lets you keep more of your hard-earned money, streamline the delivery process, and keep your customers happy so they keep coming back.
Minimize costs and control where your money goes
It seems as if all the major food delivery services – GrubHub, DoorDash, UberEats – have gotten themselves into hot water over the last year or two due to their pricing models.
In 2020, a Chicago pizza restaurant shared a picture of their transactions with a major third-party delivery service. The restaurant took $1042.63 in orders, but thanks to fees, commissions, and other line items, they only earned $376.54. The rest – roughly 64% of what the customers paid – went to the third-party delivery service.
This does not have to be your story. When you use reliable home delivery software for restaurants to manage your own deliveries, you have complete control over where your hard-earned dollars go. You can set your own delivery rates and decide how much to pay your staff.
Create an unforgettable experience for your customers
A third-party delivery service uses its own branding, its own staff, and its own platform to get your food to your customers. You have very little control over what happens to the meal you worked so hard to create after it leaves your restaurant. But if anything goes wrong, your restaurant can suffer the consequences.
When you manage your own delivery, you get to design and control every step of the experience. It starts with online ordering. With the right food delivery software, you can customize your website and your menu to make it easy and enjoyable for your customers to pick their favorites.
And it doesn’t end there. You interview and hire your own delivery staff, you choose the packaging, and you add those special touches that make your customers smile.
You could include a hand-written note with every order over $100 or surprise your customers with a mini version of your specialty dessert. If you have an especially creative team member, she could draw a cartoon on every box. You could hire a local artist to create a custom design for your delivery bags or jackets for your delivery staff.
There are endless possibilities for you to make your customers’ delivery experience special. When you manage your own delivery service, you and your team can create that experience from start to finish.
Maximize the efficiency of your delivery network
Delivery drivers for major third-party delivery systems are assigned to gigs based on proximity. If the closest driver is 20 minutes away, that’s an extra 20 minutes that your customer has to wait for their meal to arrive. There’s not much you can do about it, and yet your brand may suffer when your customer gets a lukewarm meal.
When you manage your own delivery system, you are no longer at the mercy of a disconnected network of drivers. Instead, your delivery staff is centralized around your restaurant(s), which significantly reduces delivery time for your customers.
The right food home delivery software for restaurants can calculate optimal routes, assign deliveries to your staff automatically, and predict timelines for you. You have constant access to a robust dashboard that gives you all the data you need at a glance to keep things running smoothly.
And no more switching between apps to keep track of everyone: You and your delivery staff can check in with each other easily from a central communication hub.
Reliable food restaurant delivery software makes it easy for restaurants to make the switch to self-delivery. Let your software handle the details so you can focus on what you love.